The bottle artwork was exclusively developed for the wine by an artist who works with the materials of smoke and fire; both elements also being key in the winemaking process. We looked to make this unique attribute a key feature in the augmented reality experience.
The experience is accessible via a specially built mobile native app compatible on both iOS and Android devices. Developed in Vuforia, the app uses cylindrical tracking of the bottle to activate the experience, as well as ensuring the link between the product and the brand story remains at the forefront for viewers.
The CHAR NO.3 app is available now on Google Play and the App Store.